Ask The Experts: Wednesday, October 3, 2012
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October 3, 2012 | 2:30pm - 4:30pm
Appraisers Association Office
386 Park Avenue South, Suite 2000
New York, NY

ASK THE EXPERTS: Marketing For Your Appraisal Practice
With Susan Schear, ArtisIn LLC

Wednesday, October 3, 2012, 2:30-4:30pm, Appraisers Association Office

Are you overwhelmed with marketing and promoting yourself and your practice particularly with all the online and offline strategies currently available to you? Do you establish marketing goals? Do you then take action and implement them? Is one of your goals to implement a marketing campaign during the fall/winter season? Are you challenged with determining your target market? Have your established your “brand” and “identity” within your target market? How are you/your business perceived? If you have answered “yes” to most or all of these questions then this professional-development workshop is for you!  During this interactive workshopwe will provide an overview on: goal-setting to garner maximum growth and marketing opportunities; determining your target market; promoting and marketing your work; fine-tuning your message; and, developing your brand and identity, all with a focus toward being accountable and implementing your goals to achieve successful outcomes for your practice.  In advance of the workshop, determine three goals you would like to achieve from October through December. Come prepared to garner new information and ideas, share and participate as this opportunity is for you and about you!  Please bring a sampling of your collateral marketing materials to share during the workshop.

Susan Koblin Schear
, ARTISIN,specializes in leading arts and cultural organizations, artists and arts-related businesses to creative business solutions. Schear, an educator, speaker, consultant, and leader, founded the company in 1995 to offer business development, management, and implementation services for the arts and cultural sector.

$25 for Associates, $45 for Members / NYU

Full "Ask the Experts" Series Registration:
To register for this seminar plus all the other seminars in the series, the cost is $75 for Associates and $135 for Members / NYU

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