The Value of Celebrity: Appraising Personal Property with Pop Culture Provenance
Registration Information
September 29, 2016 | 11:00am - 1:00pm
Anderson Galleries
354 North Bedford Drive
Beverly Hills, CA

Early registration is open to Members; General Admission will open September 15. 

Michael Jackson’s glove or Marilyn Monroe’s money clip - how do you appraise the value of pieces with celebrity provenance?

This seminar, led by Laura Woolley, AAA, will explore how to value celebrity while doing appraisals. The seminar will begin with a brief history of the market for celebrity property and how it has developed in the past few decades. It will discuss what types of property an appraiser will most often see when working with celebrity estates. 

We will define the six most important value characteristics that every appraiser should consider when determining the value of celebrity and explore real world auction examples that illustrate these principles. We will also look at the relationship between intrinsic value and celebrity value. 

Laura Woolley attended New York University receiving a Bachelors degree in Art History. She worked at Sotheby’s Auction house in New York from 1997 to 2001 in the company’s Collectibles Department participating in the sale of lm posters, antique toys, Hollywood and Rock n’ Roll memorabilia. She left Sotheby’s to study at The London School of Economics where she earned a Masters degree in New Media and Communications.

She returned to the United States as the Chief Operating O cer of Julien’s Auction house in Los Angeles, where she helped the company build its live auction business, managing sales of Barbra Streisand, Marilyn Monroe, and Cher memorabilia in addition to a full schedule of entertainment memorabilia and charity sales. Since she began working as an independent appraiser she has continued to consult with a number of major auction houses and acted as the specialist in charge of Julien’s Auctions:
The Collection of The King of Pop: Michael Jackson, The Collection of Bette Midler, The Estate of Les Paul, the Tompkins and Bush Collection of Michael Jackson Memorabilia, The Collection of Ringo Starr and Barbara Bach and is currently working on Marilyn Monroe property from the Estate of Lee Strasberg.

Clients include: Warner Bros. Archive, Hard Rock Hotel & Casinos, Paramount Studios, NBC/Universal, EMP Museum, The Grammy Museum, The Bob Dylan Archives, The estates of Elizabeth Taylor, Bob Hope, Lou Reed, Mike Nichols and Michael Jackson among others. 


3 CE Credits


FEE: $40 Members; $50 General Admission
Early registration is open to Members;
General Admission will open September 15. 

Register online (at the top of this page); OR
by filling out and submitting the printable registration form; OR
by calling 212.889.5404 x11 

Organized by: 
Kevin Zweyer Anderson, AAA
Certified Member
Education Committee Member

Appraisers Association of America

All cancellations must be made a week prior to the program to receive a refund.

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